1) Overcome geographical limitations
With an e-commerce website, the whole world is your playground! You can reach anyone, anywhere. Moreover, e-commerce on mobile devices has dissolved the very meaning of limitation due to geography.
2) Round the clock availability
Can your customer not make it during store timings? Well, you no longer face that problem with e-commerce. Online retail allows your customer to buy your product/opt for your service when convenient to them, outside of store hours.
3) Acquire new customers with search engine visibility
Customers, even browsers, follow through with search engine links all the time! Physical retail is driven by relationship building and branding. In addition to these, online retail drives new customer traffic through search engines. This additional source of traffic can help grow your business’ customer base!
4) Lower costs
Lowered costs – it’s one of the most tangible positives of e-commerce. Rent, utility and employees’ salaries – all of it vanishes with an e-commerce website. These lowered costs can be utilized in the form of customer discounts to further business goals!
We want to end by saying that if you’re going to compete with other Toronto businesses, an e-commerce website could be your holy grail! Get in touch to see how we can help you.