It is not enough to just update your product listings. Your website might require a complete revamp to keep up with the times, latest design fads and speed requirements!
Change for changes sake is never a great business strategy. However, here are five good reasons to update your website.
Upgraded Tech
You know that the digital world is constantly changing. Things are getting easier, lighter and faster!
Web standards shift almost every year dictating new rules and new technologies. More so, your customers’ preferences and tastes shift even faster.
To retain their attention and their interest, you need your website to adapt to the latest in technology.
Whether it is outdated code, loading speed or mobile-friendliness, ensure that you adopt the latest technologies relevant to your business and your website.
Design Trends
When customers first visit your website, the visual appeal matters.
If it looks professional, neat and is easy to navigate, you can rest assured that they will spend time and probably even purchase your product/service.
As websites mature and grow, it often becomes apparent that certain design elements just are not working well anymore and could even start to look outdated.
Whether your template design or your colour scheme, if it’s too “old-school”, trust us, it is time to change.
Today, global preferences are leaning towards a minimalistic look with fewer elements and cleaner lines.
Website Speed
No one has time for slow and unresponsive websites. One of the most common reasons for a high bounce rate is slow loading speed.
Slow loading speed is caused by several reasons. A few of them being – heavy, unoptimized images, underpowered hosting and even an old, poorly performing theme.
Whether it is your technology that needs updating or your website theme that needs changing, you should ideally do all that it takes to make your loading speed as fast as possible.
Data Safety
Much like we update the security in our homes every few years, the same needs to be done for our websites – especially those websites that are requesting personal information such as phone numbers and credit card details.
Digital thieves are invisible and that is why your role in protecting their information is crucial.
From updated tools to the latest version of your Content Management System (CMS), make sure that your website security is up-to-date and compliant with the latest standards.
SEO
While the principles of optimizing your website’s pages have not changed a lot over the years, many of the technical aspects have changed.
In fact, major changes to Google’s search engine algorithms happen approximately every half a year.
Via new keywords and fresh algorithms, you need to make sure that you continue to rank high in search results.
You also need to know that search engines love good, updated content! Hence, you must update the content to drive traffic to your website.
