Let us start with, “What is SEO?”
SEO stands for Search Engine Optimization. SEO helps small business owners ‘optimize’ their websites to be fast, robust, and user-friendly. However, that is not all. SEO also gives these small businesses a competitive edge by helping them rank high in search engine results.
Diving a little deeper, SEO helps your site rank high on search listings in the organic section, which, in turn, will bring more qualified and potential customers to your site and eventually increase your conversion rates.
Here are the top 5 key benefits of SEO for small businesses:
1. Brings in More Customers
Who does not like a fast, smooth, easy-to-use website? SEO-optimized websites do just that by helping to improve user experience. This includes providing your audience with the appropriate information, related photos, support text, easy to navigate web pages & a mobile-friendly website configuration. A well-structured, clean, and uncluttered website will compel a casual visitor to stay longer, thereby decreasing bounce rates and increasing page views.
Besides, unlike outbound strategies, you cannot really reach out to potential customers and convince them to visit your website online. SEO does that for you – It allows users to find you in their search results, and if the customer finds your website relevant to their query, you can be rest assured that they will click to view more.
2. Helps You Beat the Competitor
Winning the race in the long run – if that is your goal, you need SEO. Your competition already knows the importance of SEO. If you are not ready to implement it, you are not only missing out on potential customers, but you are readily handing them over to the competition.
SEO allows you to bypass other small businesses and even gives you an edge by permitting you to compete with prominent companies. By this, we mean that it all comes down to a search query. If your website is ideally optimized and is relevant to a customer’s search query, nothing will stop it from ranking higher than a larger company in the search results.
3. Provides Long-Term Benefits
If the current times are proof of anything, we live in a dynamically changing world. Hence, SEO is important now than ever. The principles of SEO alter whenever search engines adjust their algorithms. The longer you have had an SEO strategy in place, the more optimized your website will be. Think about the long-term benefits and invest in SEO to future-proof your website.
4. Assists in Reaching the Right Audience
Good marketing requires an understanding of what customers want. SEO directs traffic to benefit both small businesses and potential customers. When a business’ website is optimized, ‘high on intent’ customers have an easier time finding what they are looking for. By this, we mean that they are actively searching for you and are likely to act on your CTAs (Call-To-Actions). All you have to do is grab their attention, and SEO will assist you with just that! SEO always finds the means of discovering and leveraging new opportunities for small businesses to be discovered and shine.
5. Assists in Reaching the Right Audience
All small businesses are fighting for their position in search results. Organic search plays a big role in improving website traffic. It helps to convert a potential customer into an actual buyer. SEO will give your small business the visibility it needs in these search rankings. When customers find your website ranking high in their search results, it tells them two things:
- Google – or any other search engine – trusts you.
- They should too.
Over time, SEO allows the brand to establish authority and helps build trust and credibility with customers.